Authoring a book differs from crafting a persuasive piece of copy that will motivate book reviewers to do something with you.

What's the difference between an ordinary book and an extraordinary one? Sometimes it's the little things - sometimes it's the big ones. In either case, doing an effective job of getting your book to the right book reviewers can make a world of difference.

With thousands of books written and published annually, how can you ensure yours will receive any recognition at all?

The most effective ways to promote your book are not what are the most commonly accepted ones - paying for an ad or a mailing. Even the most attractive packaging can't ensure the purchase or popularity of a book. Unless you have significant name recognition in the market, placing an ad in a well-respected newspaper is not an automatic guarantee you'll hit the best sellers' list.

What consideration have you give to the perfect complement to promoting your book - a Web site, complete with author photo, biography and maybe even a chapter excerpt?

This often overlooked detail can spell the difference between having your book lost in the shuffle or picked up and covered in print and running with a bestseller.

Like most people buy other products or services based on referrals, creating a bestseller from your book is truly only about 10 percent great book - the rest relies on your ability to create buzz about it.

People that publish books gain instanteous credibility and visibility. Despite the subject matter and its visual appeal, authors tend to be retained for speaking engagements before those who haven't authored books.

The final published version of your book becomes a marketing tool - it communicates about you like a company brochure or business card would. In the hands of an appropriate audience, your book becomes your avenue to generate business, revenue and exposure for a multitude of other opportunities.