Press Release Services: Press Release Distribution, Affordable Professional Copywriting Service and EDGAR File Preparation From EWORLDWIRE Newswire

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What's Your Approach To PR?

Think of the Fortune 500 - do those companies use some type of magic formula for developing widespread recognition? A clear, consistent message over a period of time. The truth is, it takes more than a single press release to deliver results - unless, of course, you already have that name or brand recognition in your marketplace.

Give long-term thought to what you want to accomplish with your marketing. Your press releases are most successful when they are part of a systematic approach to marketing your product, service or business. Value-added Eworldwire features offer you thousands of dollars in added savings over competitors - no membership fees, a custom, branded Online Newsroom complete with free logo and .pdf, and the full text of your release is distributed - not just a headline.

What is the real value of media pickup?

The media receives thousands of releases daily. With seconds to gain attention, the response your individual release evokes is affected by its relevancy to the editor who receives it, its timeliness and the message it conveys.

What photos, charts, illustrations, drawings or multimedia elements have you made available? It's more than an extra to enhance your release - it's one of the most sought after features by journalists. Sending a story to a journalist without a photo is rather like expecting you to bid on an item on an auction site without seeing a picture of the product first. What is it that can set you and your business apart from the competitors in your market? Be prepared to offer these elements in your Online Newsroom.

While in many cases, a specific release is shelved for use at a later, more relevant date, nothing takes the place of delivering a series of releases over a period of time to build recognition and increase likelihood of pickup.

What can be gained with professional copy and editing?

Editors and writers notice errors and detect flagrant sales pitches right away - before they get to the content you're trying to tell them about. If you write your own release, Eworldwire can have our in-house, experienced professional writers review your release for proper style and formatting, and we specialize in making your release concise and focused. This virtually guarantees you optimal performance of your release.

Does the thought of writing a press release immobilize you? Would your energy be better spent managing your business than expending it writing a release that (several frustrated) hours later doesn't hit the mark? An experienced copy writer can hone in on the most salient points to emphasize and provide guidance on relevant subject matter - all with the goal of grabbing the journalists' attention.

Does the prospect of results from distributing a release thrill you?

If not, why not? Our releases have been published and broadcast by the likes of The Wall Street Journal, CNN, The New York Times, The Los Angeles Times, PC Magazine, USA Today, The Associated Press, Reuters, Time and ABC News, to name just a few. We can't guarantee pickup by any specific media outlet - no one can. We can ensure your release provides a powerful message that directly impacts your chances at coverage.

How important is industry-tailored submission?

What's special about our services is our ability to deliver to very specific media points. Tailored submissions - by state, area code, newspaper circulation, dailies or weeklies, magazine categories, E-zine category, AM or FM radio stations, or even a specific topical or geographic area like Travel or Latin America - means the most relevant media receive your release, increasing the likelihood of media pickup. We've established a reputation with journalists for sending the most appropriate releases to them.

Why should you reach relevant media directly?

Eworldwire delivers your release to the desk and writers of your specified subject. Compare us to those which deliver to a general e-mail address or main fax number where your valuable piece may never reach its intended target.

Why do so many members of the media request that releases be sent by Eworldwire? Because our releases meet their specific needs. Eworldwire is the only press release service that has a staff that goes out and contacts the media - inviting them to join our service - and providing research and assistance in identifying newsworthy information, along with direct, custom newsroom feeds in XML, RSS and others. They enjoy 24/7 access to our system and the ability to sign up to receive releases from specific companies in real-time as releases become available or by targeted categories, for example - all designed for ease-of-use to save them time and effort.

How is your release delivered?

Eworldwire delivers its releases via e-mail or fax, by your recipients' preferred reception methods. With our 7-Day-a-Week Delivery, we send immediately, every day of the week, 365 days a year. The content of your release influences the best time for delivery. Is it time-sensitive or can we develop it to be? Call and ask an Account Manager for help in identifying the most appropriate timing for a specific release.

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