NEW YORK, N.Y./EWORLDWIRE/April 3, 2007 --- The makers of "Boy Butter," the hot-selling Personal Lubricants, were a little nervous about launching their first TV ad campaign, so they chose markets with a high gay - and presumably Gay-friendly - population. They got the okay from every city - except San Francisco."The agents from Comcast in San Francisco declined to air our 'You Won't Believe It's Not Boy Butter' spot because it was deemed too controversial," says Boy Butter creator Eyal Feldman.
The 30-second ad spoofs an iconic campaign from the early 90's, featuring only the hands of two men and a voice-over of playful banter tinged with mild sexual innuendo. One hand applies the Boy Butter as both men exchange a knowing giggle.
The commercial will air soon on mainstream cable networks like Bravo, Oxygen, E and Logo in New York and Los Angeles.
"This will be the first gay personal lubricant commercial on TV," says Feldman.
The rejection in the world capitol of Gay culture shocked the team at Gay-owned and operated Boy Butter. "Another Gay milestone is happening, and it is such a shame that San Francisco of all places will miss out on the fun. It smacks of anti-Gay bias and makes me feel like fighting for truth, justice, and personal lubrication," stated Feldman.
See the commercial at 'http://www.youtube.com/watch?v=qqXl-jKQE6o'
Additional information and images of Boy Butter lubricants can be viewed on the company Web site, www.boybutter.com.
BBL LLC,
Contact: Eyal Feldman
818.888.6825 phone
818.206.8511 fax
E-mail: eyal@boybutterlubes.com
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