Media Contacts:
Brian S. Reiss
Chief Marketing Officer
212-245-6769

Company Information:
Bridgeforce
155 Stanton Christiana Road
Newark, DE 19702
USA Ph. 302-325-7100
Fx. 302-325-7109

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Bridgeforce

Internet:
breiss@bridgeforce.com
http://www.bridgeforce.com



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Bridgeforce publishes New Thought Leadership on Comprehensive Credit Risk Management

For Immediate Release
NEWARK, Del./EWORLDWIRE/May 19, 2008 --- Bridgeforce, The Leading Credit and Collections Consultancy, has recently published a new vision and strategy document titled, "Comprehensive Management of Profitability & Credit Risk - Making the shift from Product-Centric to Customer-Centric Management across the Credit Life Cycle."

Bridgeforce is focused upon helping clients manage consumer and small business credit products, both in the US and internationally. Within this focus we work closely with clients across the full range of credit segments, often with multi-product customer relationships, and we see first-hand the importance of a comprehensive approach to managing risk and profitability.

Bridgeforce has found that for any strategy regarding the management of risk and profitability to be truly comprehensive, it must be comprehensive in two dimensions:

. Across products to take a full customer view
. Throughout the credit life cycle

Recent challenges in credit markets have highlighted the need for careful focus upon these topics, as any lack of alignment across either of those dimensions leads to increased credit losses and reduced profitability.

To read more about this topic, visit http://www.bridgeforce.com/whitepapers.asp

About Bridgeforce

Bridgeforce provides expert consulting services in the strategies, systems and tools required to maximize the value of customer relationships. Bridgeforce offers a unique group of experts carefully selected for our business knowledge and technical expertise in areas including customer acquisition, credit, collections, fraud and payment systems. Of equal importance, Bridegeforce people are passionate about mutual success. This is evidenced by client testimonials and a record of long-term, multiple-engagement relationships. Learn more at http://www.bridgeforce.com.

Contact: Brian S. Reiss
Chief Marketing Officer
(212) 245-6769
breiss@bridgeforce.com
http://www.bridgeforce.com

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CONTACT:
Brian Reiss
Bridgeforce
155 Stanton Christiana Road
Newark, DE 19702
PHONE. 212-245-6769
EMAIL: breiss@bridgeforce.com

KEYWORDS: customer acquisition, credit, collections, fraud, payment systems, consumer lending, small business lending, retail banking, retail brokerage, telecommunications, utilities, insurance, Credit Risk Management, Profit Management, Credit Risk, Collections, Credit Scoring, Account Management
SOURCE: Bridgeforce Inc.