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Fine Point
Internet:
ross@finept.com
http://www.fine.pt

Company Information :
Fine Point
212 E. 6th Avenue
Anchorage, AK 99501
USA
Ph. 907-444-1923

Media Contacts:
Ross Johnston
President
907-444-1923

Facebook Campaign by Fine Point Cooks Up Record Breaking Online Donations for Nonprofit Bean's Cafe

For Immediate Release

ANCHORAGE, Alaska/EWORLDWIRE/Feb. 19, 2013 --- Bean's Cafe found that even with a tight budget, tapping the talent of marketing agency Fine Point proved its value: the agency's work helped Bean's Cafe exceed its holiday fundraising goal and expectation. The campaign attracted an increase in donations, rising to $115,000 from $40,000, after starting with a Facebook advertising budget of $1,600.

Bean's Cafe was hoping for only 80 cents return on marketing dollar, for every $1 Bean's Cafe spent on Facebook advertising, the organization received $4.37 in new donations from a Facebook donation link.

Fine Point created a video Facebook post which was turned into an ad targeting females 35+. The average donation from the Facebook viewer was $120.

"What was truly remarkable is that with very minimal additional marketing outside of Facebook, overall online donations went up by 187 percent during the November-December months," stated Fine Point spokesperson Ross Johnston. "Sharing and endorsement by Facebook users made the difference during the holiday season."

Over 1,100 people shared the video on their own Facebook page.

A video of the campaign can be found at http://youtu.be/hqKpWo1RmEM

About Bean's Cafe:
Beans Cafe is a nonprofit organization in Anchorage, Alaska. whose mission is to feed the hungry and shelter the homeless without discrimination. On average, Beans Cafe serves 800 clients per day, 365 days a year.

About Fine Point
Fine Point is the only agency in Alaska that specializes in results-based targeted marketing. Fine Point is an expert in communication for the digital age. Visit http://www.fine.pt to learn more.

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CONTACT:
Ross Johnston
Fine Point
212 E. 6th Avenue
Anchorage, AK 99501
PHONE. 907-444-1923
EMAIL: ross@finept.com
http://www.fine.pt

KEYWORDS: Social Media, online marketing, advertising agency, Non-profit, facebook advertising,

SOURCE: Fine Point

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