LULABS™ State-of-the-Art Testing Facilities Now Available
Bridging the Gap between Innovation & Usability
Huge track record, new name, new management and proven
results
FOR IMMEDIATE RELEASE
San Francisco, CA/March 26th, 2002 --- LULABS™, a premiere testing provider, today announced that it is now available for independent product testing and evaluation projects. Companies in various industries can now capitalize on
LULABS' world-class test facilities and expert lab staff to evaluate their products and services.
"We are extremely excited to offer our lab expertise to our clients," said Lulit Bezuayehu, President of LULABS, (former lab director at Ziff Davis Smart Business and its predecessor, PC Computing magazine). "Our lab consultants can help refine the usability and capability of a broad range of products. We have developed this trend-setting testing and we are thrilled to extend our services to our clients."
LULABS has developed industry-recognized methodology that has been redefined over the years. These usability testing methods offer a variety of ways to make hardware, software, wireless devices and Web-based applications easier to use. In addition, LULABS has developed benchmarks that analyze the return on
investment (ROI) for competing product technologies, to help businesses justify purchase decisions for new products, services, and/or upgrades in any scale of operation.
"Through years of research and experience our labs have perfected the methodology to make results scientific in nature and repeatable," said Ms. Bezuayehu. "The true measure of a product or service's value is usability. Ultimately, products that score high on the LULABS usability test can be safely deemed as easy to use in the general population."
Industry pioneers in creating and conducting usability tests since 1994, LULABS staff was responsible for the previous magazine's independent editorial evaluations of products and services prior to May 2001. In their new consultative capacity, experts from LULABS will put innovative technology through an array of tests at various stages of development to evaluate design ideas for new products and services, as well as ease of use for existing products.
In partnership with a leader in eye tracking technology, LULABS will offer leading-edge techniques for monitoring how users interact with a visual interface, such as a Web page. Internet advertising professionals have also benefited from this type of testing, applying the technique to determine the best positions for ad placement.
About LULABS™
LULABS is a Bay Area-based firm whose goal is to enhance the user interface of innovative products. Some of their previous clients include Hewlett-Packard, Sony, Acer, Gateway, and
Fordvehicles.com.
CONTACT:
Loreen Bernardini
Phone: 415.547.8756
Fax. 415.547.8804
Email: loreen@lulabs.com
URL: http://www.lulabs.com
|