How to Create Bing Ads Landing Page 2023 – A technology named Microsoft Advertising, formerly known as Bing, allows the running of PPC advertisements in Microsoft’s Bing search engine. Microsoft advertises where?
Your search advertising may appear on worldwide search results pages when you advertise with Microsoft Advertising.
When you’re preparing a new ad campaign, it’s simple to disregard Microsoft Advertising (a.k.a. Bing Ads) in favor of Google Ads.
But before you say goodbye to Bing, consider this: even though Google is the most popular search engine on the planet, Bing still receives more than 12 billion monthly queries. These users are also distinct. Thirty-three percent hold a bachelor’s degree, 38 percent make $100,000 or more a year, and the majority are 24 or older.
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That’s not all, though. Currently, 44 million more desktop users are reached by Bing Ads than Google Ads. This conveys to advertisers an important message: by ignoring Bing Ads, you restrict your marketing reach.
What are Bing ads?
With the help of the internet marketing service Microsoft Advertising, businesses may offer their goods in the Bing platform’s search results. It’s a type of search marketing, particularly Pay-Per-Click (PPC) marketing, that shows users sponsored listings alongside organic search results.
Bing Ads may also be referred to as “Microsoft Advertising” or “Microsoft Bing Ads,” In April 2019, Microsoft changed the name of Bing Ads to Microsoft Advertising, yet many digital marketers use them interchangeably.
Microsoft Advertising operates as follows:
Users on the internet look up terms like “black leggings.” Microsoft offers both natural search results and advertisements for black leggings available for purchase online to internet users.
The internet user clicks on an advertisement and buys some leggings (at least, that is the intended outcome).
According to Microsoft, Customers search, see your ad, and contact you.
Also, Read: 30 Best Webinar Landing Pages and their examples
PPC advertising on Bing is, in essence:
Budget-friendly: To keep expenditures under control, Bing Ads will allow you to establish a daily spending cap.
Cost-efficient: Bing Ads will only charge you for the advertising that consumers click (meaning you only pay for leads).
Flexible: A day’s worth of advertising might cost anything from a few dollars to thousands.
Targeted: Microsoft Advertising employs audience and keyword targeting to ensure that your advertisements only appear in search results relevant to your brand, product, or service.
Significance of Bing
Microsoft’s search engine, Bing, competes with Google. It serves as the default Windows search engine on hundreds of millions of Microsoft products.
This indicates that a large number of individuals use Bing daily and may be considering utilizing your goods or services.
Additionally, Microsoft claims:
When purchasing online from their desktop PCs, Bing users spend 36% more money than the typical internet user. There are 137 million users of the search engine. Every month, there are 6 billion searches on the website. Bing is used for around 35% of all online searches in the United States.
It might seem like a smart idea to ignore Bing in favor of Google, but doing so could harm your company in the long run. Despite not being everyone’s preferred search engine, Bing maintains a committed user base.
Additionally, you lose out on marketing to these consumers when you ignore Bing in your advertising.
Therefore, set up a Bing Ads campaign using the instructions in this tutorial and run it concurrently with your Google Ads campaign to maximize your PPC marketing.
Differences between Google VS Bing
Bing and Google are similar in approaching the beginning of an advertising campaign.
Smart keyword research is necessary for digital marketers before they can bid on and buy advertising for certain keywords. The search engine will then assess which advertisements best fit the searcher’s purpose for the query and rank those they think would satisfy those demands.
But the two systems vary in certain ways.
According to certain research, Bing Ads may offer a lower cost-per-click (CPC) than Google Ads.
Of course, the keyword you’re bidding on determines the actual cost of your advertisement. We advise you to try out both platforms because of this. You may always move the remainder of your budget for a greater return on investment if you determine that one is more cost-effective.
You may target campaigns for multiple time zones, search partners, and search demographics using the ad capabilities available on Bing.
When it comes to information about its search partners, Bing is similarly open and honest. This enables you to identify the source of your visitors and modify your ad campaigns accordingly.
When it comes to traffic, Google easily beats Bing. After all, it is the biggest search engine on the planet. But Bing Ads is useful. Reduced competition equals better ad placement and more inexpensive advertisements for digital marketers trying to target particular keywords.
This is to say: Don’t overlook Bing Ads Landing Page. They may be an effective tool for your company to boost leads and revenue.
Types of Bing Ads
While PPC advertisements may all appear the same to the untrained eye, Bing Ads offers a wide variety of ad formats appropriate for various campaigns, businesses, and internet users. Here is some Bing Ads Landing Page Example.
These advertisements include:
Expanded Text Advertising
The usual PPC advertisement you encounter in search results is expanded text advertising. These advertisements focus on three main areas: a name, the ad copy, and the website’s URL (NOTE: If your URL is messy or unclear, Bing Ads will allow you to show a display URL like www.leggingsco.com/leggings rather than www.leggingsco.com/leggings/black.html).
Expanded text adverts are presented in the search results organically. Therefore, they are ideal for companies wishing to increase visitors to their website or online store.
App Install Ads
Expanded text advertisements and app install ads have very similar visual styles. Still, instead of referring to a website, app installs ads point users to Google Play or the Apple App Store.
These advertisements include a heading Ad text and a download link for the software (Bing.
Ads will detect the type of phone the internet user is searching from and present the appropriate link)
Only iPhones and Android smartphones provide app install advertising. They only work for companies that are promoting apps, too.
Dynamic Search Ads
Dynamic search ads target specific niche search results by comparing the search results for your website’s pages to those for comparable items or keywords. To best match the search intent, Bing Ads will occasionally additionally produce a personalized advertisement.
Dynamic search advertising includes a heading, Ad text, and your URL; brands with a wide range of products or brands that don’t want to research and select their target and negative keywords manually are the greatest candidates for dynamic search advertisements.
Smart Search Ads
When someone starts a Bing search using the starting bar on a Windows machine, Bing shows smart search advertisements in the bar. These advertisements include (where feasible) a screenshot of your landing page, A title, advertisement content, and links to relevant web pages (such as your contact page).
Smart search advertisements are ideal for businesses wishing to promote their goods, websites, or shops. However, they are only presently offered in the United States, Canada, the United Kingdom, France, and Germany.
Users are persuaded to click on multimedia adverts by images and other visuals (like infographics). Multimedia advertisements include Ad copy, a title, A call to action (CTA) button with wording like “View now” or “Shop Now,” and a link to the sponsored webpage.
Since Microsoft advises firms to personalize their advertisements with 4 descriptions, 15 headlines, and 16 pictures, multimedia advertising is best suited to businesses with a larger marketing budget. Bing Ads combines and contrasts these components to tailor advertisements for certain search results.
Bing Adverts presents sponsored product listings as “product ads” to visitors looking for comparable goods. For instance, Bing Ads might display advertisements for slippers and sandals when someone searches for “indoor shoes.” Product advertising often contains the following information:
- A title
- The product’s cost (including any ongoing promotional discounts)
- The seller
- A picture of the item
For e-commerce firms, product advertisements are ideal.
Responsive Search Ads
Using your recommendations, Bing Advertising creates responsive search ads for you. You may write up to 4 pieces of ad content and 15 headlines to build up responsive search advertising. After that, Bing will combine and match these to provide tailored adverts. After these ads have played, Bing will grade their effectiveness and prioritize the best ones.
Search advertising should have a title, ad content, and a URL to your website.
These advertisements are ideal for new users who wish to use Microsoft Advertising’s automatic ad optimization.
Microsoft Audience Ads
Bing displays native adverts called Microsoft audience ads on content from websites that are part of the Microsoft Audience Network. Audience advertising is integrated into a page’s content and consists of a name. a picture, text, ads a connection to your page.
Bing Ads targets audiences with advertisements based on signs of consumer intent using artificial intelligence (AI) and machine learning (ML). It examines user search histories, data from recent browser sessions, and demographic data to comprehend these signals.
How to Create Bing Ads Landing Page?
Here are the steps to create Bing Ads Landing Pages.
Recognize the basics of Microsoft Advertising
Understanding how Bing Ads operates before you begin using it is important. Although we discussed the fundamentals of PPC marketing in this post, there are a few more things to be aware of. That contains:
Where are Bing Ads shown?
All around the Microsoft Search Network, Bing shows advertisements. This network comprises websites owned by Yahoo and AOL as well as bing.com, yahoo.com, and aol.com. Along with partner websites, the network has search results on Windows 10, Microsoft Office applications, and Cortana.
Bing Ads’ targeting methodology
Among the targeting options for Bing Ads are:
- Geographical area
- The days and weeks of the week (keep time zones in mind when setting this up)
- Gender and age
- Term searches
How is ad placement chosen?
Bing Ads strictly regulates the amount of ad space in its program to prevent oversaturation of search results with adverts. Your ability to place ads is influenced by three factors, including-
- How much you are prepared to pay for each click or your bid, and how it compares to other people’s bids
- Relevance, or how well your advertisement matches the search phrase visitors enter,
- Performance, or the effectiveness of your prior adverts, including their Click-Through Rates (CTR)
Sign up for a Bing Ads account
Click the Sign up Now button in the top right corner of the Bing Ads page.
It’s acceptable if you still need to get a Microsoft account. Follow the instructions to create one.
After doing that, you’ll be sent to this website, where you may create your account.
Additionally, if you want to “promote this business” or “serve as an ad agency for other firms,” you’ll be asked.
You will next need to enter the information listed- Name of the business, Initial name, Surname, Email, Telephone, Location where the business is situated, Currency that you wish to use and
After providing all of the requested information, click Create Account after accepting the terms of service.
Upload your Google Ads campaign (optional)
You now have a choice between two options:
- Data from an active Google Ads campaign can be imported. If you currently use Google Ads, this can help simplify the process.
- Establish a new campaign. This will be a whole new campaign.
Don’t worry if you still need to get a Google Ads campaign. Proceed to the next step, and we’ll begin building a brand-new Bing Ads campaign.
Choose Import from Google AdWords if there still needs to be a Google Ads campaign (what Google Ads used to be called). Then select Google Sign in.
The account name and password for your Google Ads account must be entered from here. Next, click Sign in.
The Google Ads campaign you want to import into Bing Ads should be selected. Click Continue after that.
The “Choose Import Options” page will then be displayed to you, where you can select from the options listed- your desired import, Budgets, and bids, URLs of landing pages, templates for tracking, and Ad extensions.
Additionally, you may plan out when you wish to import your data. One, Daily, Weekly, or Monthly settings are available for this.
Select Import or Schedule by clicking. Whether or whether you schedule it will determine this. Congrats! You recently imported data from Google Ads into Bing Ads.
You may now import Google Ads data from other accounts if you choose. However, it’s advised to wait two hours between each import.
Continue to the following step if you want to build your own Bing Ads campaign from the start.
Plan your advertising campaign
Choose one of the three available goals to launch your first Bing ad. Among the options are:
- Visits to my place of work
- Traffic to my website
- Calls to my office phone
Microsoft Advertising will ask you for critical information, such as your company’s name and website, after choosing your aim.
After that, Bing Advertising will ask you to specify a geographic area where your ads will appear. You have the option of selecting a single place or several.
When you choose a region, Bing Ads will provide the potential audience size for that area. For instance, you could reach 782,655 individuals if you choose Sydney (as seen in the graphic below).
Bing Ads will next prompt you to choose keyword themes for your advertisements. For Bing Advertisements to determine which search results are appropriate for your ads, it uses keyword themes to describe your goods and services. You should ideally enter three to five keyword topics.
Find the most effective keyphrases.
The effectiveness of your Bing Ads campaign depends on selecting the appropriate keywords. Because of this, this phase comes before developing the campaign itself.
You must use the appropriate keywords to target the proper people—those interested in your product or service. This will make your Bing ad investment more likely to be profitable.
Once you’ve identified the best keywords, you can develop your campaign.
Use the Bing Ads Keyword Planner to carry out excellent keyword research for Bing.
After making an account, you can locate it on the main dashboard under Tools.
You may obtain information on terms on the Bing Ads version of Google Keyword Planner directly from the search engine your users will use (i.e., Bing).
You have several options on the Keyword Planner page to choose from-
Look for fresh keywords
You may use this to look out for fresh keywords to target your company. You may search using a word, a website, or a general business category. Alternatively, you may use a keyword search to locate comparable terms.
Create a budget and gather information
You may receive cost estimates for specific keywords, trends, and search traffic stats here.
Click on Find new keywords by employing a phrase, website, or category for our objectives. Enter your products or services, landing page URL, or product category to get possible keyword suggestions (or any combination of the three).
Imagine you own a website dedicated to personal finance. Under the Product or Service text box, you may enter “How to Get Out of Debt.”
You will be sent to a website that displays metrics like the trends in search volume after clicking Get Suggestions.
As you scroll down, you’ll see similar Ad groupings that offer ideas for keyword-targeting-focused themes.
Additionally, there are keyword suggestions for additional target keywords.
Decide on a budget.
Setting your daily budget is the next step. Bing Ads utilizes your budget to calculate the clicks and impressions your ad will get. Your reach will be greater as your budget increases.
Enter the daily spending limit you’d want to establish for Bing Ads. Your budget can be entered in USD, GBP, or AUD.
Bing Advertising provides you with some crucial information to help you decide your budget, such as the budget range of your rivals (so you can outbid them) and how Microsoft anticipates your ads will perform (so you know where your money goes).
Microsoft also displays the “monthly limit” that Bing Ads will bill you, regardless of daily expenditure. This is significant since your daily advertising spending may vary from your planned spending goal (depending on performance).
Microsoft will verify your company and payment details after you’ve chosen your budget. Additionally, it will provide you with two payment choices:
Pre-pay: A method of buying advertisements in advance for the following month.
Post-pay: When you post-pay for your advertisements at the end of the month.
Launch your first campaign
Click Create a Campaign on your Bing Ads dashboard after returning there.
You’ll be sent to a page where you can select the campaign objective.
You may select from the following objectives:
- Get people to visit my website.
- Get people to visit my business location(s).
- Get people to convert to my website.
- Get people to call me.
- Use dynamic search advertisements.
- Sell items from my catalog.
Pick the objective that’s appropriate for you. This is crucial for measuring ROI.
It’s time to create your ad when you’ve decided on your objective. You’ll be sent to a website where you can choose to do this.
Put your advertisement’s text, URLs, and headlines here.
Give your search ad all the text you wish to use. If you need assistance, check out this excellent Bing post with best practices for creating compelling text copy.
Click Save when you’re done. Choose the terms you wish to target right now.
All of the keywords you choose in step five can be entered here. You may choose the Match Type and Bid associated with each term.
Five distinct match types are available. Let’s examine each one using our keyword example for “How to get out of debt”:
Wide match: When a person searches individual terms from your targeted keyword in any sequence, your advertisement will appear if their words are connected. Therefore, phrases like “get out of debt quickly” or “how to get rid of debt” will be relevant to your advertisement.
Phrase Match: Your ad will appear when the user’s search contains every word in your term. Therefore, your ad will appear when someone searches for “How to get out of debt” or “How to get out of debt in a week.”
Precise match: You see your advertisement only when consumers enter your specific term in a search. Thus, your advertisement will only appear when consumers search “How to get out of debt.”
Negative keyword: If consumers enter specific terms besides your keyword, your advertisement won’t appear. For instance, you may include “rapid” or “quick” as a negative term if you don’t want to target those who want to pay off their debts quickly.
Alternative keywords: This is for people who could type your term incorrectly or misspell it when searching.
Different match kinds will incur varying amounts of bids. You may get an estimation of the potential cost from Bing Ads.
You will be sent to your budget page after clicking Add.
Creating a powerful Bing Ads landing page in 2023 requires a deep understanding of your target audience, compelling visuals and content, and strategic optimization techniques. Following the best practices discussed in this guide will enable you to attract qualified leads, drive conversions, and achieve your advertising goals.