It is important for lawyers to have constant source of traffic leading to their websites to find new clients. This is often done by using paid advertising services which could be through the search engines or social media sites. However, you can also generate free traffic from the Internet. This is done by writing articles that pertain to legal topics people would be interested in. However, you must incorporate proper search engine optimization in order to rank your content so it can be found by potential clients. Here is how you can admit the best SEO for lawyers.
Understanding SEO
When you are publishing content on the Internet, most web hosting companies are scanned by the search engines. All of the websites, and the individual pages and posts can get indexed. However, the content must be interesting, well-written, and properly organized. Search engine optimization strategies change every year. Therefore, you need to incorporate the best techniques that will help you reach the top of the search engines. It’s not enough to simply target longtail keywords. You must utilize advanced strategies to show up in the listings above your competitors.
The Length Of The Content Matters
Content that is short is likely not going to write. From the perspective of the search engine algorithms, there are many AI services that can produce short pieces of content that have good information. However, one way that the search engines avoid indexing what may not be good content is to only look at that which is over 1000 words in length. That’s why it’s important to produce at least 1500 words content if you want to show up on the first page of the search engine listings for your targeted keyword phrase.
Choosing The Right Keywords To Target
Once you have a particular topic you would like to target, you then need to choose the best keyword phrase. You will want to target a longtail keyword phrase which is a series of keywords that are three words or longer in length. Those that are five words or longer will not have as much traffic, but this is likely the best target area for lawyers trying to get top rankings. This will often include the city, state, and the legal help you can provide in this all-encompassing keyword phrase.
There are other things to focus upon including getting backlinks so that you can rank higher than your competitors. All of these links should originate from websites that are related to legal topics. The more relevant the content is from which the link originates, the more value it will have to the search engine algorithms. By using these SEO for lawyers strategies, you should be able to achieve top rankings for even the most difficult topics. You may even want to consider outsourcing this to a writer that understands legal terms and information. Consistency is also important when writing search engine optimized content to attract clients to your legal services to generate more revenue for your law practice.
Johnny Chen Media Houston SEO
SEO for Lawyers
9908 Spring Shadows Park Cir, Houston, TX 77080
(832) 598-4855