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Supersonic Media
[email protected]

Company Information :
Supersonic Media

New York, NY 10003
Ph. 347 768 0883

Media Contacts:
SuperSonic Media
Ivy SuperSonic
[email protected]

Fox Stole 'Ice Age' Scrat Claims Artist Ivy Silberstein: Sues Fox Entertainment Group Inc. for Trademark Infringement in Los Angeles Superior Court

For Immediate Release

NEW YORK/EWORLDWIRE/Nov. 6, 2015 --- Ivy Silberstein, an artist and designer who also goes under the name "Ivy Supersonic" has sued Fox Entertainment Group Inc. for trademark infringement last month, in Los Angeles County Superior Court, claiming the Scrat in the "Ice Age" movies is a knock-off character of the Sqrat created by Silberstein in 1999.

The "Ice Age" character named Scrat is a squirrel/rat hybrid character which infringes on her squirrel/rat hybrid character named "Sqrat," created by Silberstein. Silberstein trademarked her character after seeing an animal in New York City at Madison Square Park - the inspiration for her cartoon.

Three years before Ice Age was released, Silberstein pitched the Sqrat character to Fox in the hopes of arriving at a licensing or purchase agreement of the Sqrat mark. Silberstein's famous worldwide pitch line, "Sqrat is Worth One Hundred Million Dollars; I've Got the Next Mickey Mouse," and her words turned reality.

In February 2000, CNN's Jeanne Moos interviewed Silberstein in a segment titled, "Move over Mickey, Here Comes the Sqrat!" which made "Video of The Day" and "Video of The Week."

In October 1999, Silberstein's Sqrat was a feature story in License Magazine's "Licensing Watch" along side a former animation executive at 20th Century Fox.

Silberstein was featured a second time in the same October 1999 issue, under "Pop Life Licenses Available" along with the infamous Scooby-Doo and the iconic branded Barbie.

Adjacent to Silberstein's Sqrat, then represented by legal council, Cobrin and Gittes, is Peanuts, in full page color. "One could see that the original version, which I created and was published over 16 years ago in 1999 and therefore correlate my Sqrat with Peanuts," says Silberstein.

On November 6, 2015, Blue Sky and Fox Animation released, "Cosmic Scrat-tastrophe" - a Scrat Short which opens worldwide for newly licensed characters, owned and created by Charles Schulz, The Peanuts Movie. “Just like Fox did not create the Peanuts, just the animation, same is for Scrat. Both the Scrat Short and The Peanuts Movie are beautifully done and are truly amazing, but even more amazing is that neither Fox nor Blue Sky owns the website for Scrat; www.scrat.com - I do,” said Silberstein.

Silberstein's attorney, Brett J. Schreiber of Thorsnes Bartolotta McGuire LLP told Law360 that his client has been unable to use her own registered mark for Sqrat because Fox has allegedly saturated the market. "The common perception is going to be that she is infringing on Fox's character when the opposite is true," Schreiber said. Schreiber is very confident that his client will prevail in this lawsuit, saying that this type of infringement is probably more common than people think. "The difference here is that Ivy has a lot of fight in her, and she's not going to let them get away with it, and neither will we."

New Sqrat Shorts, “The Crat and The Sqrat,” and “The Sqrat and The Sqroon Meet The Angels of America,” also released on November 6, can be viewed at https://youtu.be/Hyz4xpPqw-w and https://youtu.be/S1OQmmau9R4.

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Ivy Silberstein
Supersonic Media
New York, NY 10003
PHONE. 347-768-0883

KEYWORDS: Intellectual property, lawsuit, IP attorney, IP law

SOURCE: Supersonic Media


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