Today we are here with 30 Best Webinar Landing Pages and their examples because webinars might seem like an outdated marketing concept at one point, but they just have taken a rebirth.
A survey of around 2500 marketers found that almost all respondents felt webinars were essential in their marketing strategy, and 85% said webinars outshine other channels in creating suitable leads.
30 Best Webinar Landing Pages and their examples
Table of Contents
To get visitors tuning in to your webinar and reviewing it as the best webinar landing page, you need to craft delightful and effective webinar landing pages that promote registrations.
Tips to make Best Webinar Landing Pages Design
Webinar landing pages are exactly like any other landing page in their ultimate goal i.e. to make a user take the preferred alternative. In this case, the action is registering for a webinar event or accessing a recorded webinar.
Before getting to examples, below mentioned are some tips to make the webinar landing pages high-converting
- The title of a webinar is the most essential part of the page other than the CTA and form.
- Make the headline straightforward but attention-seeking, something that people will genuinely want to invest their priceless time in watching.
- Make the page look pleasing
What “looks pleasing” differs from individual to individual. But, if you have brand-style policies, hold those onto your webinar landing pages as well.
- A good landing page design (and web design in general) is all about clearing obstacles to the conversion.
- Place attention-drawing CTAs
Guiding the visitors to CTAs is the complete point of the landing page, so it should be openly visible.
- Don’t miss out on the time and date
Live webinars are considered events, which implies the landing page must list the event date and time.
- A/B test the designs
Landing pages can always be enhanced with constant A/B testing. Never go off your own beliefs and assumptions. Rather, Improve and adjust everything you can and see what results in more conversions.
- Add tempting visuals
Whether it’s a photograph of your webinar speaker or playful graphics, images make your landing page more engrossing and prevent them from becoming mere walls of text.
- Make it mobile-adaptive
Half of all international web traffic comes from mobile devices, and your site’s traffic share might look identical. Every page on your site should utilise a responsive layout and design that adjusts to any screen size, but landing pages are exceptionally important since they’re often a visitor’s first experience on your site.
Examples of High Converting Webinar Landing Pages Design
Airbnb
Evolving into an Airbnb host is a major step, which is why Airbnb runs an introductory webinar instructing new hosts how to set up a listing.
Reason for Adobe webinar landing page to work
Human touch: The human element plays a prominent role in the experience of using Airbnb. After all, you’re staying in someone else’s residence.
Brilliant CTA: The “Claim your spot” CTA is distinctly visible on the side, along with a visitors’ list. The CTA adheres to the screen as you scroll and consistently stays in view, so there’s no need to scroll back up or down to locate it.
Slack
Slack hosts webinars to instruct users about how to use the platform more efficiently as well as teach about new product components.
Reason for Slack webinar landing page to work
Trendy design: Just examining the visuals of the landing page, Slack goes above and beyond what most organisations put into their page design patterns.
On-point copy: Slack doesn’t waste any time conveying who this webinar is for, how lengthy it is, and why one must take it.
Wix
Wix is a website-building platform that offers live and recorded webinar courses for beginner website proprietors. Users can understand and learn how to run an online mart, and optimize for SEO.
Reason for Wix webinar landing page to work
Short form: Design forms that request visitors for only what they truly need. This way, filling the forms is less work and users feel like they don’t require to give as much away for accessing your content.
Easily seen content: Everything users need to learn about the event and sign up fits on the page without the necessity to scroll. Again, the lesser work users need to do, the better it is.
Hootsuite
As the prominent and leading social media management platform, Hootsuite makes webinars led by content strategists and aimed at digital marketers, including this one established and based around social shopping experiences.
Reason for Hootsuite webinar landing page to work
Urgency: The copy on the page initiates sign-ups by producing urgency: You require a social storefront on a post-pandemic planet.
Alluring visuals: The landing page sports a remarkable and innovative featured image to draw and hold visitors’ curiosity.
UXPin
Product design platform UXPin delivers educational content through UXPin Studio, which contains recorded webinars on UX tactics, approaches, and best methods.
Reason for UXPin webinar landing page to work
Obvious benefits: To a fresh reader, it’s evident how this particular webinar is of value to them and why they should want to go with this trainer in particular.
Minimal information needed: A user is only required to submit their email address to access this webinar, this is the bare minimum information a landing page can request for.
WordPress
WordPress has introductory webinars available for getting started with the free content management plan. Its landing page aspires to plead to WordPress beginners. It also captures long-tail question keywords with an FAQ section.
Reason for WordPress webinar landing page to work
Compact information: This landing page contains more content than the average landing page, but restricts its length by placing some text inside expandable FAQ modules on the right.
Numerous CTAs: CTA buttons appear at the top and bottom of the page to seize registrations with minimal scrolling required.
The Women In Technology World Series
The Women In Technology Online Festival investigates arising trends in tech and supports women in developing aptitudes and forging careers in this evolving sector. The event is filled with webinars, each with a separate landing page.
Reason for The Women In Technology World Series webinar landing page to work
Minimal navigation: There are very few navigational components to take you off the page. While navigation is undoubtedly important on any webpage, it’s often kept off of landing pages to lower the distractions.
In-depth biographies: Speaker bios are offered, but deliberately placed below the introductory page CTA to lower barriers to signup.
Duolingo
Duolingo is best known for its mobile education app, but you might not know that it also offers online webinar lessons. Duolingo Events sets users up with educators and facilitates learning in a more classroom-like setting.
Reason for Duolingo webinar landing page to work
Uniform interface: It’s expected for webinar landing pages to dump their wider company branding, but Duolingo events keep its signature font, button design, and even icons untouched so visitors know it’s an honest learning opportunity.
Supplementary CTAs: The page also contains other CTAs connecting out to events by the same host, promoting learners to sign up for numerous classes at a time.
Google Digital Garage
Google Digital Garage is a nonprofit education platform made to help experts skill up in their careers.
Reason for Google Digital Garage webinar landing page to work
Detailed CTA language: Before users can truly sign up for the course, they are first required to create an account. However, the CTA doesn’t indicate that, when clicked, users are directed to make an account if they’re not signed in beforehand.
Minimal information: Most landing pages on the Google Digital Garage website are pretty easy and don’t have much text. This is constant with Google’s minimal presentation across its other benefits.
INBOUND
Every year, INBOUND brings in thousands of digital marketers, salespeople, and success specialists together from around the globe to learn from the finest in their industry.
Reason for INBOUND webinar landing page to work
Colour: A spirited and vibrant palette catches the eye and pulls it toward the button you want users to click. The animated element also distinguishes this landing page from other event pages you might see.
Numerous CTAs: Notice the three distinct “Register Now” buttons throughout the page, which guarantee there’s always one in sight.
Interaction: Scroll down even more and you’ll see an interactive slider that one can click and drag. When suitable, a hint of interaction can make visitors more likely to convert.
Canva
Canva hosts webinar sessions to assist the users to operate it. Some webinars also venture into bigger topics like social media marketing and design thinking.
Reason for Canva webinar landing page to work
Lively colours: We adore the images that Canva uses for its landing pages for webinars. Cleary, a lot of thought was put into this minor detail to make the webinar feel more approachable.
Sessions dropdown: This particular webinar is presented multiple times, and instead of visiting five different landing pages for five different session times, Canva lets you sign up for any of them on a single page.
Interaction Design Foundation
The Interaction Design Foundation website is a wealth of wisdom for those seeking to build skills in UX and UI design. It hosts master classes, courses, and boot camps guided by design professionals.
Reason for Interaction Design Foundation webinar landing page to work
Urgency: This landing page comprises a real-time countdown until the webinar goes live, which creates urgency as the date comes nearer.
Clean, balanced design: Compositionally, the page does a fantastic job of presenting the most important details first, then following up with a report without it seeming like an afterthought.
Pew Research Centre
Pew is a research centre that leads meaningful research on sociological and demographic trends. It also sometimes hosts webinars on diverse topics.
Reason for Pew Research Center webinar landing page to work
Understanding its audience: Pew knows that its readers presumably want to know a little more about the event in question than your distinctive landing page viewer, which is why this landing page goes considerably more in-depth than your typical landing page.
Forecast
Forecast is a project operations platform built near AI and hosts a webinar preaching about the topic.
Reason for Forecast webinar landing page to work
Humour: Too many of us, AI can certainly feel that way, so a touch of humour makes the webinar and subject matter feel more affordable.
Animation: There’s a modest animation effect reminding visitors to scroll down past the fold to fill out the registration form.
Mailchimp
Mailchimp’s new user onboarding webinars assist beginners to get up to speed with the tool in a live environment. There’s also an elementary video placed at the top of the landing page describing the very basics.
Reason for Mailchimp webinar landing page to work
Clear takeaway: The document at the top of the page promises users a “plan of action” for their initial 30 days in the tool. It’s something actionable to help you feel you’re on the correct track.
Illustrations: Mailchimp’s branding is lively, and these fitting illustrations are further proof of that. They make the page better and more fun to read than text alone.
Gartner
Tech consulting firm Gartner has understanding and an insight into the industry that it knows are priceless, and webinars are one way it shares the knowledge.
Reason for Gartner webinar landing page to work
Segmented signup: To get started with signup, you preferably provide your email address first. Clicking “Continue” discloses the rest of the form, which you’ll be more motivated to fill out now that you’ve completed the work of providing an email address.
Progress bar: The form also displays a progress bar motivating visitors to finish the entire form. Of course, it would be easier to just feature a shorter form to induce more signups, but these tricks are the next best thing.
Adobe
Adobe delivers a mix of live and on-demand webinars for visual creatives across a wide spectrum of topics. Each webinar has its registration page to get the work done.
Reason for Adobe webinar landing page to work
Form is the priority: This form is rather long, so the page makes it the main priority and doesn’t waste time with a long description of the event.
Link to another webinar: Here, the landing page non-intrusively links out to a different webinar in the body copy.
The New York Times
The New York Times Learning Network delivers resources for classrooms and teachers, including on-demand webinars.
Reason for The New York Times webinar landing page to work
Consistent aesthetic: Here’s another instance of how the webinar landing page looks like different pages on the website, like a news article itself.
On-brand CTAs: It would presumably go against the Times’s style rules to put a significant red CTA button at the top of the article.
Nielsen Norman Group
The Nielsen Norman Group are specialists in interaction design and user experience and deliver learning through paid, on-demand training webinars.
Reason for Nielsen Norman Group webinar landing page to work
Superior CTAs: Since there is a lot of text to read, making the CTAs stand out makes it simple to skim the page and increase conversion rates.
More information provided: This page goes more in-depth on the webinar topic than a complimentary on-demand content proposal.
LinkedIn Learning
Linkedin Learning’s extensive network of skill development courses is one of the best educational resources in recent times.
Reason for LinkedIn Learning webinar landing page to work
Social proof: Social proof can be a powerful means to convince visitors, especially if the signup process is more selective.
Obvious benefits: Not only will you get learning from the course, but you’ll also get a shareable certificate, which could make the difference between someone signing up or running elsewhere.
DesignerUp
DesignerUp helps you create a career shift into the design world. Though its preliminary focus is its courses, the site offers some complimentary webinars to get you started.
Reason for DesignerUp webinar landing page to work
Above-the-fold content: The page is engineered in such a way that the webinar title and signup form are always above the fold.
Sandler
Sandler is a professional development firm that prepares enterprise employees in sales, management, and leadership skills.
Reason for Sandler webinar landing page to work:
Direct impact: The page hits you with powerful, convincing copy and an immense CTA right out of the gate. Many individuals won’t feel they are required to scroll down.
Kissmetrics
Kissmetrics is a behavioural analytics key for product and trade teams.
Reason for Kissmetrics webinar landing page to work:
- The headline conveys an advantage to the visitor.
- Briefer paragraphs and bullet points make the text more comfortable to read.
- Headlines, subheadlines, and bolded text build a visual hierarchy that’s manageable and simpler to follow.
IBM Watson
Watson Studio permits you to train, deploy, and operate your AI models, and formulate and analyse information in a single integrated atmosphere.
Reason for IBM Watson webinar landing page to work
- Headlines and subheadlines construct an easy-to-follow visual scale.
- A contrasting colour CTA makes it better and easier for visitors to see it and take action on the form.
Microsoft
Microsoft is the biggest vendor of computer software in the world. It is also a supreme provider of cloud computing services, video games, computer and gaming hardware, search, and other online assistance.
Reason for Microsoft webinar landing page to work:
- The page is very proportional because the page and copy are almost in line with each other. There is no glaring vacant space on the page that would divert visitors’ engagement away from the main goal of the page which is to register.
Microsoft Azure
It provides a spectrum of cloud service benefits, including computing, analytics, storage, and networking.
Reason for Microsoft Azure webinar landing page to work
- Bulleted copy lets individuals know what they’ll learn and comprehend in the webinar without overpowering them with blocks of text.
Best Buy
Best Buy is an American international consumer electronics merchant.
Reason for Best Buy webinar landing page to work
- This branded header reminds candidates they’re on a page created by Best Buy.
- Subheadlines build a recognizable graphical hierarchy.
Wordstream
WordStream is a leading full-service agency for on-web PPC advertisement.
Reason for WordStream webinar landing page to work:
- The headline communicates a transparent benefit.
- A glowing button captures the attention of visitors.
- The bulleted text makes these biographies more intriguing and easy to read.
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Content Marketing Institute
Its mission is to extend the practice of content marketing, through online education and in-person and digital events.
Reason for Content Marketing Institute webinar landing page to work
- The big, branded title lets visitors know they’re on the Content Marketing Institute’s page.
- Subheadlines create a visual hierarchy that’s easy to follow.
Nvidia
NVIDIA pioneered accelerated computing to embark on and tackle challenges no one else can crack.
Reason for NVIDIA webinar landing page to work
- Without navigation, there’s no instantly observable way off this page.
- The “privacy” link beneath the form enables to reassure visitors that their data is safe.
Conclusion
If you’re into business, you’re no outsider to landing pages. They grow your client base, boost conversions, and assist you to increase your sales in search results.
Webinars have been proven useful in converting visitors to customers, and every webinar you operate can benefit from a well-crafted Webinar landing pages. Doing so will help in ensuring that more users sign up for your offer, then come back for more.
